New survey open to gauge consumer awareness, use of Arkansas-made wines
2022 wine consumer survey open until April 30
March 25, 2022
By Mary Hightower
U of A System Division of Agriculture
Fast facts
- Arkansas Quality Wine program follow-up survey
- Survey link will remain open until April 30
(340 words)
(Newsrooms — with file art https://flic.kr/p/2mA5MRV, https://flic.kr/p/2mA9g4s
With 03-25-2022-ar-aqw-2021-survey-results)
FAYETTEVILLE, Ark. — The Arkansas Quality Wine program is rolling out a follow-up to its 2021 survey to help gauge consumer awareness and consumption of commercially produced, Arkansas-made wine.
The Arkansas Quality Wine program’s first survey came out in spring of 2021, and the 2022 edition is meant to build on the information participants provided a year earlier.
The survey may be found here: https://bit.ly/AQW-Survey-22. The survey will remain open until April 30, 2022.
AQW was established in 2020 as a two-year program to help advance the Arkansas grape and wine industry. It was funded by a Specialty Crop Block Grant from the Arkansas Department of Agriculture. It is led by Renee Threlfall, a research scientist with the University of Arkansas System Division of Agriculture’s Arkansas Agricultural Experiment Station.
Of the 273 participants who took the survey in 2021:
- 80 percent have visited Arkansas wineries,
- 53 percent thought it important to purchase locally made wines,
- 49 percent thought Arkansas wineries produce quality wines,
- 91 percent preferred to purchase wines made with Arkansas-grown grapes, and
- 81 percent had purchased Arkansas wines.
“Last year’s survey enabled us to set a baseline to help us understand consumer attitudes and buying habits for wines made in Arkansas,” Threlfall said. “This year, we want to see if there are any changes in consumer attitudes and we encourage anyone who took the survey last year to take this year’s survey.”
The survey is part of the research done by Amanda Fleming, a graduate student in the food science department.
“This year, we hope to have the same number of survey responses as 2021, or much more!” she said. “Not only does the survey benefit the grape and wine industry and wine consumers, but they are also a rich source of information for my research.”
Participation is voluntary and not compensated. Those who do complete the survey may choose to enter a random drawing for gift cards valued between $10 and $100. Winners will be contacted by email.
To learn more about the AQW program, visit http://bit.ly/2MkIQPQ or www.facebook.com/arkansasqualitywine.
Research information
This request for participation in research has been approved by the University of
Arkansas Institutional Review Board. For questions about this survey, please contact:
Renee Threlfall, Food Science Department, UA System, 479-575-4677 or rthrelf@uark.edu.
To learn more about Division of Agriculture research, visit the Arkansas Agricultural Experiment Station website: https://aaes.uark.edu. Follow on Twitter at @ArkAgResearch. To learn more about the Division of Agriculture, visit https://uada.edu/. Follow us on Twitter at @AgInArk. To learn about extension programs in Arkansas, contact your local Cooperative Extension Service agent or visit www.uaex.uada.edu.
About the Division of Agriculture
The University of Arkansas System Division of Agriculture’s mission is to strengthen
agriculture, communities, and families by connecting trusted research to the adoption
of best practices. Through the Agricultural Experiment Station and the Cooperative
Extension Service, the Division of Agriculture conducts research and extension work
within the nation’s historic land grant education system.
The Division of Agriculture is one of 20 entities within the University of Arkansas System. It has offices in all 75 counties in Arkansas and faculty on five system campuses.
The University of Arkansas System Division of Agriculture offers all its Extension and Research programs to all eligible persons without regard to race, color, sex, gender identity, sexual orientation, national origin, religion, age, disability, marital or veteran status, genetic information, or any other legally protected status, and is an Affirmative Action/Equal Opportunity Employer.
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Media contact: Mary Hightower
mhightower@uada.edu